Behaviour change campaign Look, Say, Sing, Play helps parents turn everyday moments with their baby into brain-building ones. How? With simple tips shared weekly with parents straight into their inbox.

I created the look and feel and worked on the roll out of it. It needed to be engaging and welcoming, whilst clear what we’re asking parents to do. Touches of crayon brings to life the different brain-building activities, as well as within the ident to reflect each action of Look, Say, Sing and Play. Snapshot photography captures parents in the moment, showing real and everyday brain-building situations.

So far over 110,000 new parents and carers have signed up to the weekly emails.